Plus, with only a few clicks, it can start to look pretty legit. Motion tracked text feels like it’s in the scene, rather than layered on top of it, and it works with all types of shots … slides, pans, zooms, and any handheld camera footage. Once you master this skill, you’ll be adding text into videos in all sorts of creative ways! You can use motion tracked text to emphasize points, add layers of meaning, and reveal parts of a scene that are otherwise hidden (thoughts, text messages, laptop alerts). The world of motion tracking is vast, but if you’re looking to get your feet wet, the single-point tracker in Adobe After Effects is a good place to start. It looks pretty slick when it’s done well, and the good news is, it’s not too hard to achieve. By now, you’ve probably seen plenty of videos that feature text moving in interesting ways.
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